You Can Do It…!

The question is – what is the best way to get there….?


We cannot teach you to become an entrepreneur –  we can only recognize it. We believe you already carry the seed of entrepreneurship inside, or as we say; the butterfly is inside the egg. With some support we can see your creative desire turn into a force of action. Can anybody become an entrepreneur then? Well, what you really need is GRIT – Passion and perseverance for long term and meaningful goals. Many entrepreneurs fail because they give up. The most important asset you already have – the ability to create. Keep on reading…


If you join us, we will work hard to reinforce it and build your capacity. Together with you we lay the foundation for your company through the Startup Academy that we run during 3 months, 2 evenings per week. You will learn the mindset of an entrepreneur, understand what makes a business work, find your customers, design what value you will provide them, learn to recognize opportunities, and build business models to capture them. You will also learn how to solve societal problems in a sustainable way through entrepreneurship.


Right after the Academy the Incubator starts. The Incubator is like a lab, the main activity is experimentation. You will complete your business model, find your network, shape your marketing plan and your strategy, get help to find a startup loan and be ready to hit the ground running. Besides Itzinya’s mentors, you will be connected with mentors from the same industry locally and internationally. We don’t just want to see you start your business, we want to resource it and follow you along the way. And as you grow there is more training coming up.


The time will come when we will release it, it is time for you to try your wings and fly on your own. Even after the time in the incubator the business mentors will be on hand for support. You will also be invited to events for special seminars, networking with other both local and international businesses and expand your network. This is your chance to make reality of that dream. Don’t wait, go to the application page and join us!
You can do it – ’cause itzinya!

StartUp Academy

The StartUp Academy is one of several programs that we will make available. In the Academy we use adult learning methods and technical support tools. Our training method is what is called “Active Learning” where participants are very active both in the theoretical sessions with discussions, case studies and exercises and in the practical parts where we get outside the building to test our ideas with the real world. There will be a high tempo with assignments between sessions. Entrepreneurs are expected to be self motivated and driven.

The Incubator

See the incubation as the crossing between a greenhouse and a lab. The point is to create an environment that inspires and facilitates expirementation, development and growth. It is a lab where your products or services are designed and tested, and where your customers become your partners. It is a greenhouse where the facilitators are the gardeners making sure to provide the right “temperature”, “fertilizers” and “watering”. The incubator is either in a co-working space/office hotel setting, where also other companies rent a desk or a room. Or it is in a production environment where you can set up your machinery to test your production and develop your product. You can chose to be in the incubator up to two years for free in return for some shares in your company. In this way we also garantee that we will follow your development and enhance your growth also after the incubation period.

Build on your own idea

You might come with a fairly developed idea, or maybe with a direction of what you want to do and a lot of motivation to discover and develop an idea you feel passionate about during the Academy. In any case, most of the sessions you will be applying the training on your own company idea. In this way it will not be theoretical. The whole Academy is really not on academic level. We like to think about entrepreneurship as something very practical and the Academy reflects that.

The Facilitators

Yes that’s right, we do not have teachers. We don’t believe teaching is the best way for you to get the understanding of entrepreneurship and the confidence in yourself that you can do it. We believe it is more like a journey. So instead of teachers we have facilitators or “guides” that accompany you on your journey. They will share shorter main learning points and lead discussions, reflections and exercises. Those facilitators will also become your mentors in the incubator to follow together with experienced international industry experts.

Don’t wait – come and join us!

Don’t wait – come and join us!
The Startup Academy starts 3 times every year. Check at Startup/application/country for more details. You send us your business idea that includes the answer to 7 questions that you find here. We will select the the 20 best ideas and chose the winner. The winner get the 3 month Academy for free…