You Can Do It…!

The question is – what is the best way to get there….?


We cannot teach you to become an entrepreneur –  we can only recognize it. We believe you already carry the seed of entrepreneurship inside, or as we say; the butterfly is inside the egg. With some support we can see your creative desire turn into a force of action. Can anybody become an entrepreneur then? Well, what you really need is GRIT – Passion and perseverance for long term and meaningful goals. Many entrepreneurs fail because they give up. The most important asset you already have – the ability to create. Keep on reading…


If you join us, we will work hard to reinforce it and build your capacity. Together with you we lay the foundation for your company through the Startup Academy that we run during 3 months, 2 evenings per week. You will learn the mindset of an entrepreneur, understand what makes a business work, find your customers, design what value you will provide them, learn to recognize opportunities, and build business models to capture them. You will also learn how to solve societal problems in a sustainable way through entrepreneurship.


Right after the Academy the Incubator starts. The Incubator is like a lab, the main activity is experimentation. You will complete your business model, find your network, shape your marketing plan and your strategy, get help to find a startup loan and be ready to hit the ground running. Besides Itzinya’s mentors, you will be connected with mentors from the same industry locally and internationally. We don’t just want to see you start your business, we want to resource it and follow you along the way. And as you grow there is more training coming up.


The time will come when we will release it, it is time for you to try your wings and fly on your own. Even after the time in the incubator the business mentors will be on hand for support. You will also be invited to events for special seminars, networking with other both local and international businesses and expand your network. This is your chance to make reality of that dream. Don’t wait, go to the application page and join us!
You can do it – ’cause itzinya!

StartUp Academy

The Startup Academy is a 3 months program (6 hours/week + field work) that helps entrepreneurs build a solid foundation for their business. Most startups that fail has traditionally been because we assume we know what people need or want. What the solution to their problems should be etc. And we build our products and services on our assumptions. That often proves to be costly, both in regards to our financial resources but also for our time, energy and motivation. It is hard to climb out of those pits we fall into and restart again. So we aim at replacing the assumptions with facts through experimentation and creative iterations, before we spend our resources on starting the business. We have a process where we get outside the building to test our ideas with the real world. The Startup Academy has a high tempo with assignments between sessions. Entrepreneurs are expected to be self motivated and driven.

The Incubator

A handful of entrepreneurs from each cohort are offered a seat in the incubator. See the incubation as the crossing between a greenhouse and a lab. The point is to create an environment that inspires and facilitates experimentation, development and growth. It is a lab where your products or services are designed and tested, and where your customers become your partners. It is a greenhouse where the facilitators are the gardeners making sure to provide the right “temperature”, “fertilizers” and “watering”. The incubator is either in a co-working space/office hotel setting, where also other companies rent a desk or a room. Or it is in a production environment where you can set up your machinery to test your production and develop your product. In some cases it is only a coaching program where you get ongoing personal coaching through your startup process. You can chose to be in the incubator for up to a year for a fee, or free in return for some shares in your company. This varies in different locations. In this way we also guarantee that we will follow your development and enhance your growth also after the incubation period.

Build on your own idea

You might come with a fairly developed idea, or maybe with a direction of what you want to do and a lot of motivation to discover and develop an idea you feel passionate about during the Academy. In any case, most of the sessions you will be applying the training on your own business idea. In this way it will not be theoretical. The whole Academy is really not on academic level. We like to think about entrepreneurship as something very practical and the Academy reflects that. And by the way, we often approves applications for entrepreneurs who are not sure about a specific idea yet. It doesn’t really matter as long as we can ensure that the “drive” is there. What really matters is that you are willing to do the hard work of verifying your assumptions about the market and your solution. That is the only way we believe you can raise your chances for success. We have seen this over and over again and we believe you can do it to.

The Facilitators

Yes that’s right, we do not have teachers. We don’t believe teaching is the best way for you to get the understanding of entrepreneurship and the confidence in yourself that you can do it. We believe it is more like a journey. So instead of teachers we have facilitators or “guides” that accompany you on your journey. They will share shorter main learning points and lead discussions, reflections and exercises. Those facilitators together with other experienced business people, will also become your coaches in the incubator to follow you through your entrepreneurial journey. We then strive to couple you up with local or international mentors from your industry that can give you expert advice.

Don’t wait – come and join us!

Don’t wait – come and join us!
The Startup Academy typically starts 3 times every year. Search “Country” to find a local Itzinya in your country and go to application. If you cannot find Itzinya in your country yet, send us a note at and let us know where you are from and that you are interested in applying to the Startup Academy. We are about to launch Itzinya Online soon, a virtual live experience of the Academy, and we will put you in line for that option.